worried about not only fending voters had voted for obama in 2008. they didn't want to sound like romney was being a jerk, but they were worried, too, pretty obviously, about what the establishment press was going to say. if romney came out and attacked the first black president on his record and went after him, what would people say? well, that strategy, the latest polling tells us, has not exactly been a bell ringer in ohio. so what you hear from romney is he gets to the must-win. it is an absolutely must-win state for him is this tough new tone, and not only is he talking about the economy as you heard him do there, but guess what's back? the debt clock. they've got the debt clock back, and they're talking a lot about how much president obama's policies cost, they're talking about the size and shape of government and, as you heard him doing very crisply there, we can't afford four more years, is the new romney message. and we can't -- america won't last through a trajectory of more spending, more debt, more taxes. megyn: all right. so he's going to get sharper in his tone, in his cont